Research is the starting point for most of our plans and programs. Ackermann PR’s research services specialize in designing and conducting qualitative and quantitative research that produces lucent, insightful and actionable data for business decision-making. We offer a wide variety of primary and secondary research platforms including the latest in digital and online-based research methodologies. Our understanding of clients’ needs, challenges and opportunities, combined with our experienced-based interpretation of meaningful data helps our clients maximize their competitive advantage.
Qualitative and Quantitative Research services include:
- Needs Assessments
- Creative Custom Research Design
- Focus Groups and Super Groups
- Individual In-depth Interviews
- Onsite Intercepts
- Mind Mapping and Role Playing
- Online and Phone Surveys
- Market Potential/Opportunity Studies
- Brand Positioning/Image Studies
- Advertising and Communications Testing
- Customer Satisfaction Studies
- Public Affairs Audits
- Employee Studies
- Reputation Audits
- Program Tracking and Management
