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A Commitment to Leadership

Tomorrow, May 1, marks the 30th anniversary of the opening day of the 1982 World’s Fair in Knoxville, Tennessee. During those exciting days leading up to the opening of the international expo, I served as the fair’s director of corporate marketing and promotions. I was fortunate to have the opportunity to use the experience gained in this position to help launch Ackermann PR, which is also celebrating its 30th anniversary this year.

It seems fitting somehow that we are marking these 30th anniversary milestones on the same week the Knoxville Chamber is presenting its annual Pinnacle Awards to businesses judged to be among the leaders in their field. As it happens, we are proud to see the name of Ackermann PR among the list of finalists for this year’s awards.

We are named as a finalist in the category of excellence by a woman-owned business. I am personally honored by the recognition given to my role as CEO and President of Ackermann PR, but I know full well the true honor is given to the leadership illustrated by every member of our team. Without all of us working toward a common goal—bringing value to our clients through every encounter with them—we would not have lasted thirty years, let alone earned the distinction of being named a finalist for an honor such as the Pinnacle Awards.

We are proud of our 30 years in business and our leadership role in serving the public relations and communications needs of our marketplace. We applaud our fellow nominees this week as leaders in their own fields.

Awards ceremonies and anniversaries are excellent opportunities to reflect on past accomplishments, but they should also inspire us to set new benchmarks for our shared future.

Win or lose, we will maintain our commitment to leadership for the future by staying out in front of new opportunities through continuous learning and stretching beyond obvious solutions to challenges. We will make ourselves valuable to those we serve by being able to envision more than the present, including amazing future opportunities. We will create a vision and plan around whatever options the future presents to us so that we may be prepared to lead and to help our clients lead, rather than follow.

We will maintain our commitment to leadership by setting standards of excellence that pervade every aspect of our business and being non-negotiable about sticking to those standards and conveying them internally and externally through every action we take.

Good luck to everyone involved in this week’s Pinnacle Awards and thank you to everyone who has made our 30 years in business possible.

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Ackermann PR honored as finalist for Woman-owned business award

Ackermann PR is proud to have been named a finalist for this year’s Woman-Owned Business Excellence Award by the Knoxville Chamber. What a great way to celebrate our 30th anniversary as a woman-owned business in this exciting industry.

The winners of the awards will be announced on May 4 at the Knoxville Pinnacle Awards gala.

The Knoxville News Sentinel has a story about the 2012 Pinnacle Award finalists, including our friends at Power Systems.

The Knoxville Chamber has information on their website about the Pinnacle Awards gala.

2012 Finalist for Pinnacle Awards of Excellence

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News of the Week (April 6, 2012 edition)

April’s arrival has showered us with great media coverage for our clients nationally, regionally and locally.

Here’s a holiday weekend snapshot of some of the stories we were working on recently:

Power Systems

Power Systems is the industry’s leading provider of sports and fitness training accessory equipment and they’re based here in Knoxville, Tennessee. We’re gearing up for some exciting new projects with this great company.

Recent coverage for Power Systems includes this story on Yahoo! News about how changing trends in fitness and sports training are effecting sales of Power Systems products.

Titanic Museum Attraction

The 100th anniversary of Titanic’s fateful maiden voyage is next week, so naturally the media in all corners of the world are talking about this historic milestone. Our friends at the Titanic Museum Attraction have been the center of much of this attention. A small sample of the media coverage includes the Calgary HeraldFlight NetworkMSNBC, NewsdayRV Life, St. Louis Post-Dispatch, Wall Street Journal and WDTN-TV (Dayton, Ohio).

An Associated Press story featuring the Titanic Museum Attraction was published in newspapers across the nation, including the Boston Herald, Chicago Post-Tribune, Indianapolis Star, San Jose Mercury News and many others.

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News of the Week (March 30, 2012 edition)

Each week, we like to highlight some of the opportunities our clients have had to shine in the media spotlight. Seeing the positive attention they receive for their hard-work is part of the fun in doing what we do.

And as much as we talk to the media on a daily basis in our media relations work, a big national success never gets old. That was the case this week when we helped one client find their way to a USA Today cover story.

Girl Scout Council of the Southern Appalachians

It has been a busy few weeks for the Girl Scout Council of the Southern Appalachians. The regional council joined with other councils across the nation to celebrate 100 years of Girl Scouting in the U.S. earlier this month. Festivities will continue throughout the year, but here are a few recent stories from the March events.

“Cookies and Cocktails” proved to be a popular new event with an energized crowd gathering to sample desserts and appetizers prepared by local chefs and inspired by Girl Scout cookie flavors. WBIR-TV (NBC, Knoxville) provided a re-cap of the event.

The Chattanooga Times-Free Press provided an overview of the scouts’ 100th anniversary earlier this month.

The Oak Ridger also previewed a special anniversary event for scouts and their families at the Children’s Museum of Oak Ridge.

Titanic Museum Attraction

Another client is also recognizing a centennial commemoration this year, as the world takes a moment to pause and remember the story of the RMS Titanic and its fateful maiden voyage of April 1912.

Cincinnati Parent included the Titanic Museum Attraction among its must-see attractions for family day trips to the Smokies.

The big news of the week arrived when the Titanic Museum Attraction was featured in a USA Today cover story about the world’s ongoing fascination with the Titanic and her story. It was a great thrill for everyone involved to see the Pigeon Forge museum gracing the front cover of a national newspaper.

With two weeks to go before the actual anniversary, we have some more major media opportunities ahead and we’re looking forward to helping the museums pay tribute to the memory of those who were aboard the ship.

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Springing forward: Renewed energy for our 30th year

As we celebrate still another milestone year – our 30th anniversary- at Ackermann PR, I have to stop and wonder why I’m not tired – at all! In fact, I can honestly say that I am more energized than ever. In some ways, I feel like we are just getting started.

During our first 10 years, we were definitely in “start-up mode”: trying to figure out what we really wanted to be, surviving exponential growth (650% our first five years in business!), and learning the critical lesson that we are only as good as the people we hire.

Our second decade consisted of reaching beyond our borders: an affiliate office in Washington, DC; an acquisition in Dallas, Texas; and clients scattered all over the country – requiring a more defined internal structure and more sophisticated business processes.

Our third decade has been one of refinement: moving to more of a “management consulting model,” where we have actually eliminated some of the more commoditized and tactical services in favor of higher-level/higher-value strategic services.

Our staff is solid, our clients are amazing, and our work is better than ever. We are totally energized by helping our clients – many of whom are national brands – achieve break-through growth, creatively enter new markets, and actually thrive in this topsy-turvy economy. We believe we are making a true difference in their lives, and that feels great!

So, we have much to celebrate and even more to be thankful for – 30 years of steady growth, profitability, valuable relationships and the privilege of helping businesses move the needle and in some cases, achieve industry dominance. When I look back at our client list over the years, I see our very first client, Westinghouse in Pittsburgh, PA; our go-go tech clients on the West Coast during the late 1990’s; and of course, many of Tennessee’s best and brightest companies who contribute so much to our communities in so many ways.

As we slip into one of my very favorite seasons – SPRING! – I watch the landscape turn from gray to baby-green and the sunshine burn away winter’s chill and ignite that positive spirit which inevitably leads to limitless thinking. We will continue to ride along the route we have chosen for ourselves and to seek out like-minded people who are interested in imagining big dreams and allowing us to contribute our talents in helping them achieve their goals.

As we watch the spring breeze ripple through the grasses and the mountains bless us with their soft hues, let us never forget how fortunate we have been to do what we do for 30 wonderful years with people we respect and care about. Thank you!

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