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Campbell County, Tennessee

Campbell County, Tennessee

Reviving a County
Ackermann PR was called on by Campbell County, Tennessee, to revive its image

Issue
Campbell County, another of the depleted coal industry areas, was in the midst of a suffering economy with extremely high unemployment levels.

Idea
Utilizing Ackermann PR’s brand development process, we began by conducting our “define and discover” phase:

A series of focus groups were conducted with a variety of community participants.
The input from community focus groups pinpointed the most critical need was creating […]

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Legacy Parks Foundation

Legacy Parks Foundation

Implementing an Outdoor Adventure Tourism Program
Legacy Parks Foundation turned to Ackermann PR to bring its outdoor adventure vision to life

Issue
Outdoor/adventure tourism is one the fastest growing tourism segments, reaching $260 billion in 2013. East Tennessee, anchored by Knoxville, possesses some of the country’s most outstanding outdoor/adventure natural resources and assets. No one organization in East Tennessee was focused on developing, marketing or promoting outdoor/adventure tourism. In the face of this void, Legacy Parks Foundation […]

Power Systems
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Power Systems

Power Systems

Refreshing a Tired Brand
Ackermann PR was called on by Power Systems to rebrand the company’s presence in the marketplace

Issue
Power Systems is a marketer and distributor of sports and fitness exercise equipment. The private company grew substantially over a 25-year period but still believed it lacked awareness with key audiences in order to realize its true growth potential. The campaign goals for Ackermann PR were to:

Raise awareness among buying decision-makers in key targeted markets
Create a […]