Reviving a County
Ackermann PR was called on by Campbell County, Tennessee, to revive its image
Campbell County, another of the depleted coal industry areas, was in the midst of a suffering economy with extremely high unemployment levels.
Utilizing Ackermann PR’s brand development process, we began by conducting our “define and discover” phase:
A series of focus groups were conducted with a variety of community participants.
The input from community focus groups pinpointed the most critical need was creating […]
Implementing an Outdoor Adventure Tourism Program
Legacy Parks Foundation turned to Ackermann PR to bring its outdoor adventure vision to life
Outdoor/adventure tourism is one the fastest growing tourism segments, reaching $260 billion in 2013. East Tennessee, anchored by Knoxville, possesses some of the country’s most outstanding outdoor/adventure natural resources and assets. No one organization in East Tennessee was focused on developing, marketing or promoting outdoor/adventure tourism. In the face of this void, Legacy Parks Foundation […]
Launching a Tourist Attraction
The Titanic Museum Attraction brought Ackermann PR aboard to develop a publicity campaign that dominated regional media attention
The Titanic Museum Attraction hired Ackermann PR to manage all aspects of public relations for the grand opening and launch. We were tasked with creating a message consistent with the museum’s philosophy of “honoring and respecting those who were on board the Titanic by keeping their stories alive” while building buzz, excitement and enthusiasm […]
Spreading the Message
Ackermann PR cut through the cluttered media landscape with an award-winning prescription for the CDC
CDC Traveler’s Health was tasked with developing and implementing a national public awareness campaign to influence tourists during the 2009/2010 flu season to include H1N1 prevention and awareness in their travel plans. CDC Traveler’s Health selected Oak Ridge Associated University as the prime contractor to map out the public awareness campaign. ORAU selected Ackermann PR as a subcontractor […]
Making a Splash
Ackermann PR jumped in head first to help this Sevierville waterpark fill its 1,000-room resort year-round
The owners of Wilderness at the Smokies resort approached Ackermann PR long before the resort had opened; they wanted two things: a successful, high-profile launch and high occupancy every month of the year in a summer tourist market.
Ackermann PR conceptualized, planned, organized and implemented a highly-visible, three-phase grand opening. The first grand opening event was for the […]