Power Systems
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Power Systems

Power Systems

Refreshing a Tired Brand
Ackermann PR was called on by Power Systems to rebrand the company’s presence in the marketplace

Issue
Power Systems is a marketer and distributor of sports and fitness exercise equipment. The private company grew substantially over a 25-year period but still believed it lacked awareness with key audiences in order to realize its true growth potential. The campaign goals for Ackermann PR were to:

Raise awareness among buying decision-makers in key targeted markets
Create a […]