Each week, we like to highlight some of the opportunities our clients have had to shine in the media spotlight. Seeing the positive attention they receive for their hard-work is part of the fun in doing what we do.
And as much as we talk to the media on a daily basis in our media relations work, a big national success never gets old. That was the case this week when we helped one client find their way to a USA Today cover story.
Girl Scout Council of the Southern Appalachians
It has been a busy few weeks for the Girl Scout Council of the Southern Appalachians. The regional council joined with other councils across the nation to celebrate 100 years of Girl Scouting in the U.S. earlier this month. Festivities will continue throughout the year, but here are a few recent stories from the March events.
“Cookies and Cocktails” proved to be a popular new event with an energized crowd gathering to sample desserts and appetizers prepared by local chefs and inspired by Girl Scout cookie flavors. WBIR-TV (NBC, Knoxville) provided a re-cap of the event.
The Chattanooga Times-Free Press provided an overview of the scouts’ 100th anniversary earlier this month.
The Oak Ridger also previewed a special anniversary event for scouts and their families at the Children’s Museum of Oak Ridge.
Titanic Museum Attraction
Another client is also recognizing a centennial commemoration this year, as the world takes a moment to pause and remember the story of the RMS Titanic and its fateful maiden voyage of April 1912.
The big news of the week arrived when the Titanic Museum Attraction was featured in a USA Today cover story about the world’s ongoing fascination with the Titanic and her story. It was a great thrill for everyone involved to see the Pigeon Forge museum gracing the front cover of a national newspaper.
With two weeks to go before the actual anniversary, we have some more major media opportunities ahead and we’re looking forward to helping the museums pay tribute to the memory of those who were aboard the ship.