Spread the word to help ease crisis

It does seem like East Tennessee has had its fair share of crises here lately, which has reminded us – once again – of how important it is to have contingency plans in place for when the worst happens.

Cathy’s latest Knoxville News Sentinel column covers crisis communications, how it […]

By |February 15th, 2017|Ackermann PR|

Business Leaders Optimistic about 2017

Knoxville, Tenn. – While the vast majority of East Tennessee businesses are optimistic about 2017, they also believe they face significant challenges, including rising healthcare costs and the ability to recruit and retain skilled employees, according to a recent survey conducted by Ackermann PR.

Seventy-three percent of the nearly 300 business leaders who […]

By |January 30th, 2017|Ackermann PR|

Social media is powerful

Virtually every business these days can benefit from understanding how to reach out to and engage customers and key influencers via social media platforms. Cathy’s most recent Knoxville News Sentinel column gives insight on how social media could help B2B organizations get more business.

The use of social media marketing […]

By |December 29th, 2016|Ackermann PR|
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    UT College of Communication and Information Honors Ackermann with Hileman Award

UT College of Communication and Information Honors Ackermann with Hileman Award

Cathy Ackermann, president and CEO of Ackermann PR, will receive the 2016 Donald G. Hileman Alumni Award from the University of Tennessee, Knoxville’s College of Communication and Information.

The award will be presented at the college’s awards and campaign kickoff banquet on Friday, Nov. 11.

Ackermann founded her PR firm in […]

By |November 8th, 2016|Ackermann PR|

How to hire a marketing firm

It’s important to know what you’re going to get before making a purchase, right? That definitely holds true relative to professional services, which can be a little “squishy” if you don’t seek the proper clarity on the front end. Hopefully, Cathy’s recent Knoxville News Sentinel column is helpful in that […]

By |October 27th, 2016|Ackermann PR|

Davis joins Ackermann PR

Cal Davis has joined Ackermann PR as a Senior Account Executive. Davis will serve a variety of clients for the marketing and public relations agency, as well as assist in business development. Davis brings nearly 10 years combined experience in marketing, project management, brand strategy and sales into his […]

By |October 24th, 2016|Ackermann PR|