“Repurposing” is a relatively new buzzword in the ever-changing world of marketing, although smart, forward-thinking organizations seeking ways to stretch their marketing and communications dollars have ascribed to this concept for a while. Cathy’s most recent article in the Knoxville News Sentinel gives an insightful look into leveraging your marketing assets […]
It does seem like East Tennessee has had its fair share of crises here lately, which has reminded us – once again – of how important it is to have contingency plans in place for when the worst happens.
Cathy’s latest Knoxville News Sentinel column covers crisis communications, how it […]
Knoxville, Tenn. – While the vast majority of East Tennessee businesses are optimistic about 2017, they also believe they face significant challenges, including rising healthcare costs and the ability to recruit and retain skilled employees, according to a recent survey conducted by Ackermann PR.
Seventy-three percent of the nearly 300 business leaders who […]
Cathy Ackermann, president and CEO of Ackermann PR, will receive the 2016 Donald G. Hileman Alumni Award from the University of Tennessee, Knoxville’s College of Communication and Information.
The award will be presented at the college’s awards and campaign kickoff banquet on Friday, Nov. 11.
Ackermann founded her PR firm in […]
It’s important to know what you’re going to get before making a purchase, right? That definitely holds true relative to professional services, which can be a little “squishy” if you don’t seek the proper clarity on the front end. Hopefully, Cathy’s recent Knoxville News Sentinel column is helpful in that […]