Customers want convenience on their terms

Increasingly, people are trying to do more with less time. Urbanization, lean organizations and global competitiveness have all converged to force people and businesses into a frenzied pace to be more productive and time-sensitive than ever before, creating a growing group of time-pressed consumers who emphasize convenience above all else. […]

By |June 1st, 2017|Ackermann PR|

Repurposing is ultimate leveraging tool

“Repurposing” is a relatively new buzzword in the ever-changing world of marketing, although smart, forward-thinking organizations seeking ways to stretch their marketing and communications dollars have ascribed to this concept for a while. Cathy’s most recent article in the Knoxville News Sentinel gives an insightful look into leveraging your marketing assets […]

By |March 30th, 2017|Ackermann PR|

Spread the word to help ease crisis

It does seem like East Tennessee has had its fair share of crises here lately, which has reminded us – once again – of how important it is to have contingency plans in place for when the worst happens.

Cathy’s latest Knoxville News Sentinel column covers crisis communications, how it […]

By |February 15th, 2017|Ackermann PR|

Business Leaders Optimistic about 2017

Knoxville, Tenn. – While the vast majority of East Tennessee businesses are optimistic about 2017, they also believe they face significant challenges, including rising healthcare costs and the ability to recruit and retain skilled employees, according to a recent survey conducted by Ackermann PR.

Seventy-three percent of the nearly 300 business leaders who […]

By |January 30th, 2017|Ackermann PR|

Social media is powerful

Virtually every business these days can benefit from understanding how to reach out to and engage customers and key influencers via social media platforms. Cathy’s most recent Knoxville News Sentinel column gives insight on how social media could help B2B organizations get more business.

The use of social media marketing […]

By |December 29th, 2016|Ackermann PR|
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    UT College of Communication and Information Honors Ackermann with Hileman Award

UT College of Communication and Information Honors Ackermann with Hileman Award

Cathy Ackermann, president and CEO of Ackermann PR, will receive the 2016 Donald G. Hileman Alumni Award from the University of Tennessee, Knoxville’s College of Communication and Information.

The award will be presented at the college’s awards and campaign kickoff banquet on Friday, Nov. 11.

Ackermann founded her PR firm in […]

By |November 8th, 2016|Ackermann PR|