Culture is at the core of innovation

In her latest Knoxville News Sentinel article, Cathy explains how understanding the “why” of your business culture leads to more innovative ideas. Doing a deep dive into what makes companies tick  and grow and thrive is an interesting exercise in human nature.

One of the things we are most likely to encounter […]

By |September 27th, 2017|Ackermann PR|

Digital healthcare is here

Healthcare delivery is seeing a continuation of a trend that kicked into gear a few years ago.  Cathy’s recent feature in the Greater Knoxville Business Journal unveils how Americans are turning to digital healthcare for medical advice.

Digital channels are overtaking not only traditional healthcare marketing channels, but also patient communication […]

By |September 13th, 2017|Ackermann PR|

The Importance of a Deep Breath

As summer draws to a close and vacations become the stuff of family memories and photos of beautiful sunsets and beaches, it’s important to let those feelings of peace and escape hang on in the backs of our minds as we return to the pace of our “real lives.” […]

By |September 6th, 2017|Ackermann PR|

Does your organization have a branding playbook?

Just like all smart athletic teams have a playbook that guides their decisions and activities on the field or on the court, all smart businesses also have agreed-upon ways in which they express their brand culture, both internally and externally. Cathy reveals in her latest Knoxville News Sentinel article the […]

By |August 16th, 2017|Ackermann PR|

Customers want convenience on their terms

Increasingly, people are trying to do more with less time. Urbanization, lean organizations and global competitiveness have all converged to force people and businesses into a frenzied pace to be more productive and time-sensitive than ever before, creating a growing group of time-pressed consumers who emphasize convenience above all else. […]

By |June 1st, 2017|Ackermann PR|

Repurposing is ultimate leveraging tool

“Repurposing” is a relatively new buzzword in the ever-changing world of marketing, although smart, forward-thinking organizations seeking ways to stretch their marketing and communications dollars have ascribed to this concept for a while. Cathy’s most recent article in the Knoxville News Sentinel gives an insightful look into leveraging your marketing assets […]

By |March 30th, 2017|Ackermann PR|