NeXovation Supports Rally for Kids with Cancer™ Event

On Saturday, Oct. 25th, NeXovation participated in an extraordinary schedule of pit stops at some of the most renowned establishments and venues in Nashville as a driver team sponsor in the 2014 Rally For Kids with Cancer™ Scavenger Cup.  This event benefited the Rally For Kids with Cancer Foundation […]

By |October 30th, 2014|Client News|

From the Knoxville News Sentinel: What is PR, really?

http://www.knoxnews.com/business/cathy-ackermann-what-is-pr-really_86632032

The definition of what I have done for a living most of my adult life has changed dramatically over the past several years, and it is interesting (and sad) to watch the demise of agencies and corporate communications departments which refuse to fully embrace that reality.

Public relations firms used […]

By |October 27th, 2014|Ackermann PR|

DON’T EVER HIRE A PR FIRM!

That’s right. You are reading the words of a public relations professional telling you not to hire a PR firm. While this headline may or may not have been written with the purpose of grabbing people’s attention (as we communications professionals like to do), my point is sincere.

No, I’m […]

By |October 24th, 2014|Ackermann PR|

Overseeding Relationships

Not only does fall mark the beginning of football season, but for me (a new homeowner) it has also meant spending countless hours in my yard trying to get thousands of small seeds to sprout into a lush, green lawn. Words that were once unfamiliar to me like overseeding, […]

By |October 23rd, 2014|Ackermann PR|
  • Focus-Money-Manager
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    ORNL Federal Credit Union creates new way of interacting with money with launch of Focus Money Manager application

ORNL Federal Credit Union creates new way of interacting with money with launch of Focus Money Manager application

Today, ORNL Federal Credit Union (FCU) announced the launch of Focus Money Manager, a highly integrated personal finance application, available on desktop and mobile devices, which offers a tool for its more than 160,000 members across East Tennessee to view and manage their finances all in one place. The […]

By |October 20th, 2014|ORNL Federal Credit Union|
  • Corvette
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    When rubber stamping, scrapbooking and Corvettes collide in the Smokies

When rubber stamping, scrapbooking and Corvettes collide in the Smokies

Sevierville, Tenn. – As the busy fall and leaf viewing season begins to pick up steam this weekend, visitors to the Smokies will also have the opportunity to attend two very different, but popular events occurring simultaneously at the Sevierville Convention Center. The venue will be hosting the 2014 […]