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    Entrepreneur broadens national fast casual brand Go Burrito with announcement of multi-location expansion in Florida

Entrepreneur broadens national fast casual brand Go Burrito with announcement of multi-location expansion in Florida

Salisbury, N.C.– Today the fast casual, beach-themed burrito restaurant Go Burrito announced the expansion of the franchise into a new market: Florida. The Salisbury, North Carolina-based brand will open four franchised stores throughout the coastal state during the next two years, starting in Ocala, Florida. The fast casual burrito […]

By |September 22nd, 2017|Go Burrito|

Digital healthcare is here

Healthcare delivery is seeing a continuation of a trend that kicked into gear a few years ago.  Cathy’s recent feature in the Greater Knoxville Business Journal unveils how Americans are turning to digital healthcare for medical advice.

Digital channels are overtaking not only traditional healthcare marketing channels, but also patient communication […]

By |September 13th, 2017|Ackermann PR|

The Importance of a Deep Breath

As summer draws to a close and vacations become the stuff of family memories and photos of beautiful sunsets and beaches, it’s important to let those feelings of peace and escape hang on in the backs of our minds as we return to the pace of our “real lives.” […]

By |September 6th, 2017|Ackermann PR|

Does your organization have a branding playbook?

Just like all smart athletic teams have a playbook that guides their decisions and activities on the field or on the court, all smart businesses also have agreed-upon ways in which they express their brand culture, both internally and externally. Cathy reveals in her latest Knoxville News Sentinel article the […]

By |August 16th, 2017|Ackermann PR|

Content marketing is fast becoming king

One of the most interesting aspects of being involved in marketing and communications is its ever-changing landscape. What worked yesterday may not work today and most certainly won’t work tomorrow. Cathy explains the meaning of content marketing and its value in her most recent Knoxville News Sentinel Article.

The rapid introduction […]

By |June 29th, 2017|Client News|

Customers want convenience on their terms

Increasingly, people are trying to do more with less time. Urbanization, lean organizations and global competitiveness have all converged to force people and businesses into a frenzied pace to be more productive and time-sensitive than ever before, creating a growing group of time-pressed consumers who emphasize convenience above all else. […]

By |June 1st, 2017|Ackermann PR|