Does your organization have a branding playbook?

Just like all smart athletic teams have a playbook that guides their decisions and activities on the field or on the court, all smart businesses also have agreed-upon ways in which they express their brand culture, both internally and externally. Cathy reveals in her latest Knoxville News Sentinel article the […]

By |August 16th, 2017|Ackermann PR|

Content marketing is fast becoming king

One of the most interesting aspects of being involved in marketing and communications is its ever-changing landscape. What worked yesterday may not work today and most certainly won’t work tomorrow. Cathy explains the meaning of content marketing and its value in her most recent Knoxville News Sentinel Article.

The rapid introduction […]

By |June 29th, 2017|Client News|

Customers want convenience on their terms

Increasingly, people are trying to do more with less time. Urbanization, lean organizations and global competitiveness have all converged to force people and businesses into a frenzied pace to be more productive and time-sensitive than ever before, creating a growing group of time-pressed consumers who emphasize convenience above all else. […]

By |June 1st, 2017|Ackermann PR|
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    SmartBank to acquire Tuscaloosa, Alabama-based Capstone Bank

SmartBank to acquire Tuscaloosa, Alabama-based Capstone Bank

SmartFinancial, Inc., parent company of SmartBank (“SmartFinancial”; NASDAQ: SMBK), and Capstone Bancshares, Inc., parent company of Capstone Bank (“Capstone”), jointly announced today the signing of a definitive merger agreement pursuant to which SmartFinancial will acquire Capstone.  Upon the completion of the transaction, the combined company is expected to have […]

By |May 23rd, 2017|SmartBank|

Repurposing is ultimate leveraging tool

“Repurposing” is a relatively new buzzword in the ever-changing world of marketing, although smart, forward-thinking organizations seeking ways to stretch their marketing and communications dollars have ascribed to this concept for a while. Cathy’s most recent article in the Knoxville News Sentinel gives an insightful look into leveraging your marketing assets […]

By |March 30th, 2017|Ackermann PR|

Connor Concepts marks 25 years

Here’s a look at a great feature from the Knoxville News Sentinel on Connor Concepts and their 25-year milestone! The full version of the story can be found online here:

Mike Connor probably didn’t know it, but he had reached a crossroads back in the 1970s as he waited tables […]

By |March 6th, 2017|Connor Concepts|