“Repurposing” is a relatively new buzzword in the ever-changing world of marketing, although smart, forward-thinking organizations seeking ways to stretch their marketing and communications dollars have ascribed to this concept for a while. Cathy’s most recent article in the Knoxville News Sentinel gives an insightful look into leveraging your marketing assets […]
Here’s a look at a great feature from the Knoxville News Sentinel on Connor Concepts and their 25-year milestone! The full version of the story can be found online here:
Mike Connor probably didn’t know it, but he had reached a crossroads back in the 1970s as he waited tables […]
It does seem like East Tennessee has had its fair share of crises here lately, which has reminded us – once again – of how important it is to have contingency plans in place for when the worst happens.
Cathy’s latest Knoxville News Sentinel column covers crisis communications, how it […]
KNOXVILLE, TENN. – ChoiceSpine, a privately held spinal fusion device manufacturer based in Knoxville, Tenn., announced today it has acquired the spinal assets of Exactech (Nasdaq:EXAC). Exactech is a developer and producer of bone and joint restoration products for extremities, hip, knee and spine, with corporate headquarters in Gainesville, […]
Knoxville, Tenn. – While the vast majority of East Tennessee businesses are optimistic about 2017, they also believe they face significant challenges, including rising healthcare costs and the ability to recruit and retain skilled employees, according to a recent survey conducted by Ackermann PR.
Seventy-three percent of the nearly 300 business leaders who […]