Is it time to hire a chief experience officer?

What exactly is a chief experience officer (CXO)?

Cathy Ackermann shares the answer to this question and also how this C-suite position may impact a company or business, in her latest Knoxville News-Sentinel column from Sunday, March 27:

From Sunday’s Knoxville News Sentinel:

Looking for a true change agent within your organization to […]

By |March 29th, 2016|Ackermann PR|
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    Mountain Soul Vocal Competition set to honor Dolly Parton for 12th year

Mountain Soul Vocal Competition set to honor Dolly Parton for 12th year

Sevierville, Tenn. – Vocalists from around the world will converge on Dolly Parton’s hometown of Sevierville, Tenn. this spring to compete in the annual Mountain Soul Vocal Competition, honoring the songwriting of the country music legend.

The event will feature contestants singing songs written by Dolly Parton in their own […]

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    Alliant Corporation President, Terry Douglas, named 2016 Tennessee Small Business Person of the Year

Alliant Corporation President, Terry Douglas, named 2016 Tennessee Small Business Person of the Year

Knoxville, Tenn. – On March 10, the U.S. Small Business Administration announced its annual list of small business stars, and Knoxville-based Alliant Corporation is led by one of them. Terry Douglas, Alliant President, was named the 2016 Tennessee Small Business Person of the Year. Terry will join other award […]

By |March 25th, 2016|Alliant|
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    Popcorn Sutton™ Releases Limited Edition Barrel Finished™ Spirit

Popcorn Sutton™ Releases Limited Edition Barrel Finished™ Spirit

NEWPORT, Tennessee. – Popcorn Sutton Distilling today announced the release of its first brown spirit – a limited edition, 92 proof, charred oak barrel finished liquid the company is aptly calling Popcorn Sutton Barrel Finished™.

As mountain lore goes, legendary bootlegger, Marvin “Popcorn” Sutton, would sometimes “barrel finish” some of […]

By |March 10th, 2016|Popcorn Sutton|
  • Permalink Knoxville, TN - November 1, 2012:  Pat Summitt and Michelle Marciniak during the Lady Vol Hall of Fame Inductions in Knoxville, TN. Photo By Wade Rackley/Tennessee AthleticsGallery

    The Pat Summitt Foundation Expresses Appreciation to SHEEX®, Inc. for its Support

The Pat Summitt Foundation Expresses Appreciation to SHEEX®, Inc. for its Support

Former Lady Vol Michelle Brooke-Marciniak Giving Back Through Her Company

Knoxville, Tenn. – The leadership of SHEEX, Inc., announced today the launch of a fundraising initiative to benefit The Pat Summitt Foundation. This new effort is aimed at generating additional income for the Foundation’s commitment to raise $2.5 million […]

Carving out a niche helps define competitive advantages

We sometimes think of competition as a bad thing, but here’s a different perspective on that from Cathy Ackermann’s column in the Knoxville News-Sentinel on February 28.  Formidable competitors can challenge us, make us better, and sometimes even collaborate with us in interesting ways. Hope you can benefit from some […]

By |March 4th, 2016|Ackermann PR|